Bad Marketing Ideas - Just the Thing For That Notre Dame Grad in Your Family

I ran across this will doing some research on a monastery in Iowa. I'm amazed.

Notre Dame Caskets and Urns

Trappist Caskets, in partnership with the University of Notre Dame, now offers an exclusive line of custom-designed caskets and urns for Notre Dame alumni and their families.

As a work of the monks of New Melleray Abbey, Trappist Caskets are built on a long tradition that combines a reverence for nature with a preference for old-world craftsmanship. available, much of it coming from the monastery’s own award-winning forest.

All caskets, urns, and register books come with an engraved seal authorized by the University of Notre Dame. Included in the purchase of a casket or urn is a complimentary Guest Register Book and four family keepsake crosses. These keepsake crosses are in addition to the removable cross that comes on the lid of each casket and urn.